![]() ![]() If you’re a local company, consider local landmarks, news or characteristics that you can incorporate into your prank. Understanding the behaviour, drives and needs of your audience can help you come up with pranks too. Before you brainstorm prank ideas, consider who you’re aiming the joke at. ![]() Marketing tips for April Fool’s Day Think about your audienceĪny joke will fall flat if it doesn’t resonate with the audience. Here are some ideas and tips to get you started. There are options to suit every budget and business. Plus, it’ll help build engagement and loyalty with existing customers. However, the best jokes are the ones that make people second-guess themselves and debate it with others.Īn April Fools’ prank can make an excellent conversation starter and a unique way to increase brand awareness. As it has become synonymous with practical jokes, many customers will expect outlandish claims to be April Fools’ pranks. There is great potential to inject a breath of fresh air into your day-to-day marketing efforts. Pranks have ranged from physically changing a product or packaging, to spoof announcements and social media gags. Over the years, many companies have gotten involved in the April Fools’ Day fun. Others include the idea that it’s linked to the Vernal Equinox (when the sun is directly about the equator and day and night are the same length), the arrival of Spring or the Roman’s end-of-winter celebration Hilaria. Those who could be tricked into still believing that it was on April 1st were called April fools.īut that is only one theory. When the Gregorian calendar (our current one) was adopted in the 1500s, New Year’s Day moved to January 1st. New Year celebrations occurred on April 1st because March 25th fell during a holy week. One theory suggests that the Julian calendar (a system previously used in the Western world) began on March 25th. It is a mystery how the day came to be associated with pranking. The origins of April Fools’ are a little less obvious. Superstition states that bad luck will come on any joke-makers after that time. But they all have a common theme: playing jokes on unsuspecting individuals until noon that day. In (aforementioned) China, the event is called the Foolish Man Festival. In France, they are called an April fish. In Scotland, an April Fool is known as a “gowk” – a type of cuckoo. It takes place on the 1st April, and has various names across the globe. It launched the Home Cremation service, which offered an ‘ash back guarantee’ and several diffuser options to scent and colour the smoke plumes.Īpril Fools’ Day is an annual celebration which originated in the West but has spread globally (much to the chagrin of the Chinese Government). In fact, the darkest gag in recent years has come courtesy of Beyond in 2017. Any company of any size and in any industry can take part. 3 Don’t be a joke in your April Fools’ Day marketingīecause there are so many different ways to prank someone (you’re really just limited by your imagination and societal norms), April Fools’ Day is open to all businesses.2.12 Be careful of ‘real’ product timings. ![]()
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